“The world needs flowers”
All around the world, festivals, tables and brides would go undecorated, and art and paintings would never have been created. Without flowers, all those greetings, joyful moments and signs of affection would never have happened. Flowers have been a companion of mankind in all cultures and throughout the ages—although not always with today’s diversity.
A brilliant idea
At the beginning of the 20th century, flower shops around the world faced serious problems with transportation. The infrastructure that we take for granted today simply did not exist back then.
In 1908, it was the Berlin florist Max Hübner who had the brilliant idea to send not the flowers but simply an order to a local florist. There, the desired flowers are freshly arranged and delivered to the recipient. The two florists settled the bill afterwards. Starting from Berlin, the Fleurop idea spread around the whole world. The United States of America followed with its own association in 1910.
Friendship between nations
After the end of the Second World War, florists on both sides of the Atlantic realised that a formal agreement was essential to bring the industry together. And so representatives from America, Britain and Europe gathered in Copenhagen, Denmark to found Interflora Incorporated, the company that exists to this day. The aim of the association was also to use flowers to strengthen the friendships between nations.
The Fleurop principle from Max Hübner has remained unchanged for more than 100 years. Today, Fleurop-Interflora has more than 50,000 partner florists in 150 countries all around the world.
The World Cup 2015
The Fleurop-Interflora World Cup is the most important competition for the international floristry industry and, after 33 years, it is returning to Germany. This international top event last took place in Hamburg in 1982. It is the 14th World Cup, which has previously been held in different countries and on different continents. The last World Cup was held in 2010 in Shanghai, China.
This international festival of floristry upholds the craftsmanship, creativity and intensive cultural exchange. Throughout the competition, the international participants create unique floral masterpieces that will fascinate the public.