The host of the Fleurop-Interflora World Cup 2015 is Fleurop AG. Fleurop in Germany is a company of professional florists and is a stock corporation based in Berlin. The shareholders are exclusively Fleurop partner florists who operate qualified floristry businesses offering the services of Fleurop.
The company’s more-than 100-year history is impressive. In 1908 the Berlin florist Max Hübner had an ingenious idea: Instead of sending flowers on an extended journey, an order was to be sent to a reliable local florist—the Fleurop idea was born. Today around 50,000 partner florists in 150 countries form the global Fleurop network. The Fleurop principle applies worldwide: Each and every Fleurop message is hand-arranged by a professional florist and handed to the recipient in person. Around the world, Fleurop partners deliver over 25 million Fleurop messages each year.
The host aims to strengthen the worldwide Fleurop-Interflora network and also the profession as a whole, to inspire people with flowers, and to encourage and promote cultural exchange.